A Call to Action Ahead of COP 16: Empowering Organizations to Protect and Value Nature
LONDON, [October 19, 2024] – As the global community gathers for the 16th Conference of the Parties (COP16) to the Convention on Biological Diversity, Gentian is issuing a clear and urgent call to action. We stand at a crossroads where the choices we make today will shape the natural world for generations to come. It’s time to move beyond mere words and embrace the tangible, actionable steps required to protect biodiversity and the ecosystems that sustain life on Earth.
At Gentian, we believe that nature must be at the heart of every decision. For too long, the destruction of ecosystems has been seen as a necessary cost of progress. This mindset is no longer tenable. We are challenging the status quo, urging businesses, governments, and organizations to take immediate action by making informed, data-driven decisions that value nature as the priceless resource it truly is.
The Urgent Risks of Inaction
Every year, the loss of biodiversity accelerates, pushing ecosystems to the brink of collapse.
The consequences of neglecting nature are severe: increased vulnerability to climate change, loss of vital ecosystem services, and rising risks for businesses tied to natural resources.
Ignoring the value of biodiversity is not only irresponsible but also short-sighted, as it jeopardizes long-term economic stability and community resilience.
However, there is hope. Through the power of technology, collaboration, and innovation, we can shift the tide. Gentian’s vision for the future is one where every organization has the tools to understand and safeguard the natural environments they touch—where biodiversity data is as integral to decision-making as financial metrics.
Our Vision for the Future
We envision a world where nature is measured, valued, and protected as the foundation of economic and social well-being.
By providing clear, actionable insights, Gentian empowers businesses, cities, and landowners to prioritize biodiversity in their strategies, creating a ripple effect that drives meaningful, global change.
We commit to pushing the boundaries of how we measure the health of our planet, transforming data into a powerful force for environmental protection and restoration.
Now is the time to act. Waiting for someone else to lead is no longer an option. Gentian is calling on all forward-thinking leaders to join us in taking decisive steps toward a future where nature is valued, protected, and restored. Together, we can turn the tide on biodiversity loss and ensure that we leave a legacy of thriving ecosystems and resilient communities for generations to come.
About Gentian:
Founded in 2020, Gentian is a global biodiversity tech pioneer committed to empowering organizations with the tools to measure and value nature. Through our solutions, we enable businesses and public bodies to make informed decisions that protect biodiversity and enhance sustainability. Our mission is to ensure that the natural world is safeguarded through accessible, actionable data.