About us

Bringing an eagle-eye view of nature to your fingertips

Your business or organisation, like the rest of our world, depends on nature. At Gentian, we combine advanced technology, ecological expertise, and a deep respect for the natural world to deliver actionable biodiversity insights—empowering you to make informed decisions that protect both ecosystems and business operations.

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Our process
At Gentian, our process begins with capturing ultra-high-resolution satellite imagery, which our AI technology expertly analyses to provide precise insights into biodiversity and nature-related risks. Our solutions undergo rigorous quality assurance, aligning seamlessly with national and international standards—empowering your organisation to confidently take informed, nature-positive action.

How does it work?

At Gentian, we’ve combined advanced satellite technology, cutting-edge artificial intelligence, and ecological expertise to create an unparalleled system for mapping and understanding nature.

Our AI-powered models analyze high-resolution satellite imagery to deliver detailed, accurate insights into habitats, vegetation, and biodiversity at scale. Designed to uncover what’s often invisible to the human eye, our technology identifies critical ecological patterns—from individual trees and green roofs to entire habitats—enabling organizations to monitor change, assess risks, and drive informed action with confidence.

Every insight undergoes rigorous quality assurance to ensure unmatched accuracy, providing data that integrates seamlessly into existing systems and supports smarter, faster decision-making for a resilient, nature-positive future.

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Our legacy

Our journey began by helping local governments uncover the role of green roofs in supporting biodiversity and strengthening climate resilience. United by a commitment to understanding the truth about nature, Gentian has since expanded its expertise to diverse habitats around the globe.

Today, Gentian’s AI-powered tools empower a diverse range of global companies, government organisations and local authorities to see, map, and monitor vital ecosystems—turning ecological complexity into clear insights that protect nature and inform human progress.

With Gentian, corporate leaders can confidently deliver trusted, transparent, and accurate impact reports that align with global ESG frameworks and regulations such as the Taskforce on Nature-related Financial Disclosures (TNFD) and the Corporate Sustainability Reporting Directive (CSRD), driving action toward a resilient, nature-positive future.

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Daniel White, CEO
Dan White, CEO
"At Gentian, we believe there are enormous gaps in nature knowledge that can only be filled with AI analyses at scale and speed. By harnessing advanced satellite technology and pioneering AI, together with our partners, we're turning ecological complexity into clarity, ensuring a resilient future for both nature and enterprise."

Our founders

Daniel White

CEO & Co-founder

Daniel’s lifelong passion for nature began in childhood, earning him the affectionate nickname "The Birdman of Brampton." His varied career spans roles as an advocate for the homeless in London and sustainability leader during his time as CEO of Signol, highlighting his commitment to meaningful societal impact. Leveraging his ecological expertise and strategic vision, Daniel founded Gentian to empower organisations globally with ground-breaking insights into biodiversity, driving informed decisions that protect both nature and business operations.

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Karen Day

COO & Co-founder

Karen’s extensive experience in environmental stewardship includes key roles in organisations tracking maritime pollution and promoting marine conservation worldwide. A passionate advocate for marine and aquatic biodiversity, Karen brings her intuitive, empathetic approach to Gentian. By embedding ecological principles into organisational decision-making, Karen ensures that Gentian’s technology empowers stakeholders to deeply understand and effectively manage the natural ecosystems they influence, fostering global sustainability.

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Thomas Fenal

CSO & Co-founder

Thomas's distinguished engineering career began with designing spacecraft for deep-space exploration and contributing significantly to European Space Agency (ESA) Earth Observation missions. At Gentian, Thomas leverages his expertise in satellite technology to create cutting-edge solutions that enable precise ecological insights. His dedication to achieving harmony between technological advancement and natural ecosystems guides Gentian’s approach to sustainable innovation.

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Dusty Gedge

Co-founder

Dusty is a globally recognised expert in green infrastructure with an extensive career promoting biodiversity in urban environments. His leadership as the former President of the European Federation of Green Roof and Wall Associations has helped set international standards in ecological design. Dusty combines his deep ecological wisdom with a spirit of innovation, spearheading Gentian’s mission to challenge conventional perspectives and unlock new understanding of nature through advanced AI and remote sensing technology.

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Our team

Gary Grant

Gary Grant

Founding Advisor
Chartered Environmentalist and Fellow of the Chartered Institute of Ecology and Environmental Management, with over 35 years of experience in advising governments and other organisations on green infrastructure and urban ecology projects worldwide.
Green infrastructure, urban ecology, biodiversity, environmental consultancy
Adam Moger

Adam Moger

Chief Commercial Officer
Experienced CCO and exited founder of Marmalade Insurance, specialising in launching startup and niche products; Adam's commitment lies in creating authentic brand experiences that resonate with consumers.
Sales, marketing, startups, customer engagement, brand development
Dr Marcus Spiegel

Dr Marcus Spiegel

Chief Technology Officer
CTO at Gentian, leveraging his expertise in ecosystem dynamics and remote sensing to enhance Gentian's AI-driven biodiversity monitoring solutions. His interdisciplinary research background enables the development of precise habitat assessments, empowering organisations to integrate nature into their decision-making processes.
Remote sensing, spatial modelling, AI applications, biodiversity monitoring
Jamie Rhodes

Jamie Rhodes

Head of Marketing
Former ESG analyst with a background in ecology and financial services, Jamie brings a rich background in sustainability analysis and overseas business development, enhancing Gentian's mission to integrate nature data into strategic decision-making and non-financial corporate disclosures.
ESG analysis, financial services, investor relations, ecology, marketing
 Dr Olga Tutubalina

Dr Olga Tutubalina

Remote Sensing Senior Expert
Senior Remote Sensing Expert at Gentian, leveraging her extensive experience in ecosystem analysis to enhance Gentian's AI-driven biodiversity monitoring solutions. Her expertise in processing optical imagery ensures precise habitat assessments, empowering organizations to incorporate ecological insights into their strategic planning.
Remote sensing​, ecological monitoring​, vegetation dynamics​, precision agriculture​
Dr Eleanor Thomson

Dr Eleanor Thomson

Lead Technologist
Lead Technologist at Gentian, leveraging her expertise in ecological remote sensing and machine learning to enhance the company's biodiversity monitoring solutions. Her research focuses on utilising high-resolution imagery and deep learning techniques to map and monitor biodiversity. At Gentian, she applies these skills to our habitat assessments, enabling organisations to incorporate ecological insights into their strategic planning.
Remote sensing, machine learning, Hyperspectral imaging, vegetation trait mapping, biodiversity monitoring

Discover more

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Our ecological expertise

Our team possesses deep ecological expertise, combining extensive knowledge in biodiversity, habitat classification, and environmental conservation to deliver precise, reliable and actionable nature data.

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Our technology

​Gentian leverages cutting-edge AI and high-resolution satellite imagery to automate habitat mapping and biodiversity monitoring, enabling organizations to make informed decisions for conservation and sustainability.

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Our services

Gentian provides expert-led services in Nature Restoration & Conservation, Biodiversity Assessment, Nature-related Reporting, and Urban Biodiversity & Climate Resilience, helping organisations make informed, nature-positive decisions.